Who I Am

SEO strategist with 8+ years leading organic growth for multi-location and multi-account portfolios in automotive dealership and competitive service industries. I specialize in technical SEO — site architecture, schema, crawl optimization, Core Web Vitals — alongside local search and content strategy.

I'm usually the main point of contact for clients: translating their goals into clear priorities, then working closely with developers, content, paid media, and analytics teams to ship work that actually moves the numbers.

My background blends technical SEO, hands-on development experience, analytics, and AI-assisted workflows — I was an early adopter of AI tools for research, content, and reporting, and I'm now focused on how search itself is shifting toward AI-driven results.

I like solving messy search problems, building SEO systems that scale, and turning performance data into business strategy. Right now I'm especially interested in where SEO, AI search, entity optimization, and answer engine optimization (AEO) are heading — and I'd love to talk shop if you are too.